Best 𝕏 Growth Tools in 2023

This is research we did at Tweetbase to plan our roadmap. I’ve tried to provide accurate information below, but if you notice any issues, please let me know.

Overview

	Typefully	Tweethunter	Hypefury	Blackmagic	ilo
Founded	2020	2021	2019	2021	2020
Pricing	Free Creator - $12.5/m Team - $29/m Agency $79/m https://typefully.com/pricing	Discover Plan $49/m Grow Plan- $99/m (includes AI features) Enterprise $199/m (includes AI replies, lead finder and custom aI model) https://tweethunter.io/#faq	Free Standard - $15.83/m Premium - $40.83/m https://hypefury.com/features-pricing/	Personal - $11/m Professional - $22/m Business - $75/m https://blackmagic.so/pricing	Basic - Free Grow - $15/m (lifetime costs $230) Pro - $25/m (lifetime costs $360) https://ilo.so/pricing/
Target Users	Mostly towards content creators and teams	Their words: “Tweet Hunter is for every person and brand looking to build a Twitter following and generate more sales, subscribers, clients (or any business goal) through Twitter”	Entrepreneurs and small businesses	Entrepreneurs and small businesses	Mostly towards content creators and teams
Num of users	100k registered users 5k subscribers https://twitter.com/linuz90/status/1649454987368595456	10k registered users https://twitter.com/tibo_maker/status/1678400198614167552	Over 1k paying users https://hypefury.com/about	“7000+ happy users” https://blackmagic.so/	Not a lot of info on this
Data Location	Server	Server	Server	Server	Server
Valuation or Funding	over $60k MRR minimum This is the most recent update by the co-founder: https://twitter.com/linuz90/status/1653661618692321280?s=20	$100k MRR monthly https://theygotacquired.com/saas/pony-express-acquired-by-lempire/	$78.1k revenue in 2023 for 1k users (but I honestly don’t find this review credible) https://getlatka.com/companies/hypefury No mention of their funding other than “self-funded” https://baremetrics.com/blog/hypefury-growth#funding-business	$13k per month according to a tweet by the founder: https://twitter.com/tdinh_me/status/1676096865417461760	Not much info on this, an old tweet from the founder: https://ilo.so/dr/status/1308685193876652032/
Team size	4	7	14	14	1

Features

	Typefully	Tweethunter	Hypefury	Blackmagic	ilo
Editing
Great Editor	✅️ the best editor out there	❌ ok editor	❌ ok	❌ no editor	❌ ok editor
Threads	✅️	✅️	✅️	✅️	❌
Upload media likes video and images	✅️	✅️	✅️	✅️	❌ no videos
Writing prompts	✅️	✅️	✅️	❌	❌
Built in image editor	✅️	❌	❌	❌	❌
AI-powered rewrite and improve	✅️	✅️	❌	❌	❌
AI-powered personalized ideas	✅️	✅️	❌	❌	❌
Polls	✅️	❌	✅️	❌	❌
Content Library
Viral Tweets Library	❌	✅️	✅️	❌	❌
Web annotation	❌	❌	❌	❌	❌
Create & share your own Tweet Collections	❌	✅️	❌	❌	❌
Twitter Bookmarks sync	❌	❌	❌	❌	❌
Explore Best Tweets of a profile	❌	❌	❌	✅️	❌
Scheduling
Cross-posting	✅️ Linkedin, typefully	❌	✅️ Facebook, Instagram, and Linkedin.	❌	❌
Best Time to Tweet	✅️	✅️	❌	❌	❌
Automation
Turn Tweets into blogs	✅️	❌	❌	❌	❌
Run Gumroad sales on Auto-pilot	❌	❌	✅️	❌	❌
TweetShots (Tweets to Instagram Images)	❌	❌	✅️	❌	❌
Engagement
giveaways via auto dms	✅️	✅️	❌	❌	❌
Auto-plug, auto-retweet, post to profile. Unroll & Publish to profile	✅️	✅️	✅️	❌	❌
Auto DMs	✅️	✅️	✅️	❌	❌
CRM
Search, browse and download your audience	❌	✅️	❌	✅️	❌ search your followers
Create lists of people	❌	✅️	❌		❌
Import from previous tweet & DM interactions	❌	✅️	❌		❌
Engage with tweets from specific lists	❌	✅️	❌		❌
Lead Generation	❌	✅️ Use AI to find new leads on Twitter. Add a few client or prospects and let our technology find similar Twitter accounts. (enterprise plan)	❌	❌	❌
Collaboration
Connect Multiple Accounts to one account	✅️	✅️	✅️	❌	❌
Teams (invite members, set permission	✅️	✅️	✅️	❌	❌
Share and Comment on drafts.	✅️	✅️ Share only.	❌	❌	❌
Analytics
Tweet metrics	✅️	✅️	✅️	✅️	✅️
Profile conversion rate	✅️	❌	❌		❌
Tweeting Streak	✅️	✅️	❌	✅️	✅️
Identify top tweets that generated the most followers, engagement and reach	❌	✅️	✅️	✅️	❌
Share your stats in public (optional)	❌	✅️	✅️	✅️	✅️
Most Engaging Hours	❌	❌	❌	✅️	❌
Integrations
APIs	✅️	❌	❌	hypefury for getting more tweet ideas and zapier for setting notifications	❌
Data Ownership
Data Export	❌	❌	❌	✅️ (requires biz plan)	❌

Which Tools to Choose?

Typefully: Go for it if you're seeking the best editor, scheduler, and ease of use.

Typefully is primarily a consumer tool. Offers the best UX, which makes scaling features challenging, but its superior UX will steal the users from the other B2B products in the long-run.

Tweethunter: A great option if you're an influencer hacking Twitter growth. It's the most feature-rich tool on the market.

It provides good onboarding for personalized AI. Its CRM is hard to use, yet it's an interesting feature. This tool leans heavily towards B2B.

Hypefury: Choose this if you need a content library and want to cross-post to multiple platforms.

Blackmagic: get this if you are analytics lover. I didn't find them particularly useful myself.

ilo: I wouldn't recommend this due to it being affected by changes in Twitter's API.

What does this mean for Tweetbase?

If we aim to achieve feature parity with the market, it could take us years. However, I believe we can catch up by focusing on a few core features that drive the most of value.

Must-have:

Great content editor. Ex) Unsplash image integration on Notion and built in image editor by Typefully

Scheduling

Engagement tools like auto retweet or auto DMs

CMD+K Command Bar

Opportunities:

Post tweets everywhere: threads, Reddit, Facebook, etc.

Content Library: Save links, highlight text, blogs, and videos, and turn them into threads.

Personalized AI writer: An AI assistant that writes like you, trained on your previous tweets.

Features Tweetbase said no:

Analytics. It’s cool but not essential to our core: letting user build a content library and cross posting.